Data Privacy Statement

Protecting your data is important to us!

We are happy that you have found your way to our website and that you are interested in our company and our products. Protecting your privacy and personal data is of utmost concern to us. When visiting our website, you should feel good and secure.

We will protect your data according to the provisions of the German Federal Data Protection Act ("Bundesdatenschutzgesetz", BDSG) and the German Broadcast Media Act ("Telemediengesetz", TMG). Further protection is guaranteed by our use of high security standards and of operational procedures which are designed to prevent any misuse. In the following, you will find information about which data will be collected during your visit to our website and how it will be processed.

Data Protection

  • ŸCollection and procession of data Ÿ
  • Cookies Ÿ
  • Use and disclosure of personal data Ÿ
  • Right to access to, correction, and deletion of personal data Ÿ
  • Security and legal force in the event of data transmission via the internet Ÿ
  • Google-Analytics and Google AdSense Ÿ
  • AddThis bookmarking service

Collection and procession of data

Every access to our websites and to any files on these websites is being recorded.   Data being recorded: name of file called, date and time of call, data volume transferred, notification of successful call, web browser, and domain calling. Furthermore, the IP address of the computer calling is being recorded but truncated by the last two digits. The truncated IP address does not allow for any user identification.   This data is not part of your personal data but is being anonymized. We collect this data for internal, system related, and statistical purposes. Your data will not be disclosed to any third parties for commercial or non-commercial purposes.   Further personal data will only be collected and processed if you provide it voluntarily (e.g., if you enter a survey or competition, request information, register, or order products).



Our website uses so-called session cookies. Cookies are text files which are being stored on your computer and which enable us to analyze your usage of our website.   A session cookie is a temporary cookie which will only be stored for the duration of your browser session. As soon as you close your browser, the cookie will be deleted. Cookies help us to improve our services for you. Cookies cannot be used to identify you personally and we will not bring them together with other data.


Use and disclosure of personal data

We collect your personal data only for the purpose of answering requests for information and questions, to inform you about interesting products or services, or to interview you about such products or services.   You may object to the processing and use of your data for advertising and market and opinion research purposes at any time. You will then no longer receive any advertising from us and will no longer be contacted for surveys.   As far as you have provided us with personal data, it will also be used for carrying out contracts concluded with you and for technical administration purposes.   Your personal data will only be passed on or transferred to third parties (particularly order data to suppliers) if this is necessary for the purpose of fulfilling the contract or for billing purposes or if you have given us express consent. You may withdraw your consent for the use of your data at any time, affecting all future use.


Right to access to, correction, and deletion of personal data

By complying with technical and organisational standards, we make every effort to store your personal data in such a way that no third party may access it. Please be informed that the transmission of data via the internet (particularly any communication by email) always involves security risks and may not be completely protected from third party access. Messages may be read, altered, or tampered with and this may go unnoticed. Therefore, confidentiality cannot be guaranteed. Furthermore, we would like to inform you that corresponding with us by email is not legally binding unless certain technical requirements are met and that technical or operational reasons may interfere with receiving emails even though they may be read without problems.   Therefore, please do not send notifications and other statements whose content is confidential or shall be legally binding by email, but rather by post. We may not be held liable for damages which are being caused by sending viruses unless in cases of intent or gross negligence.


Google-Analytics and Google AddSense

We use Google Analytics, a web analysis service offered by Google Inc., USA. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. Your IP address will, however, be truncated by Google beforehand within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating how you use the website, compiling reports on website activities and providing further services related to website activity and internet usage to the website operator. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.   Google will not associate your IP address with any other data held by Google. You may prevent the storage of cookies by selecting the appropriate settings of your browser software. However, we would like to inform you that if you do so, it may not be possible for you to use the full functionality of this website.   You may also prevent the data generated by the cookie and related to your usage of this website (including your IP address) from being collected and processed by Google by downloading and installing a browser plug-in available through the following link:   As an alternative, you may also prevent the collection of data by clicking the following link. An opt out cookie will be stored on your device which prevents the collection of your data, affecting all future use: deactivate Google Analytics.  


Google AdSense  

As far as Google Adsense, a web advertising service provided by Google Inc., places advertising on this website (text ads, banners, etc.), your browser may save a cookie transmitted by Google Inc. or third parties. The information stored in the cookie can be recorded, collected and analyzed by Google Inc. or third parties. Google Adsense also uses so-called "WebBeacons" (small invisible images) for the collection of information, through the use of which simple actions such as the visitor traffic on can be recorded, collected and analyzed. The information generated by the cookie and/or Web Beacon about your use of this website is transferred to a Google server in the United States and stored there.   Google uses the information received to conduct an evaluation of your usage patterns with regard to the AdSense ads. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.  Your IP address will not be connected to other data stored by Google. You can prevent cookies from being stored on your hard drive as well as the display of Web Beacons. To do so, you must select "accept no cookies" in your browser settings (in Internet Explorer, go to "Tools/Internet Options/Privacy/Preferences", in Firefox, go to "Tools/Options/Privacy/Cookies").   For more information about the privacy policies of Google, please visit the Google Analytics website: and    

DIV Deutscher Industrieverlag GmbH, Friedrich-Ebert-Str. 55, 45127 Essen

Managing Directors: Carsten Augsburger, Jürgen Franke  

As at: November 2014